GENERATE

INFLUENCE

TRAINING DATA

ROBIN8

ROBIN8

INFLUENCE

WE

GENERATE

INFLUENCE

WITH

ARTIFICIAL

INTELLIGENCE.

GENERATE

INFLUENCE

MARKETERS.

YOU HAVE

FAR MORE

INFLUENCE

THAN YOU

REALIZE.

ROBIN8

GENERATE

INFLUENCE

YET,

YOU

OUTSOURCE

IT TO RIZZY

ENTREPRENEURIAL

POLYGAMISTS.

ROBIN8

GENERATE

INFLUENCE

RELINQUISHING

CONTROL

REDUCING

AUTHENTICITY

RISKING

SCANDAL

ROBIN8

GENERATE

INFLUENCE

MARKETERS

WILL SPEND

MORE ON

INFLUENCE

IN THE

FUTURE.

ROBIN8

GENERATE

INFLUENCE

INFLUENCE

IS

INFLUENTIAL.

ROBIN8

GENERATE

INFLUENCE

INFLUENCE

DRIVES

SALES

AND

BUILDS

BRANDS.

ROBIN8

GENERATE

INFLUENCE

INFLUENCE IS

A HARD

SELL

WITH

A SOFT

TOUCH.

ROBIN8

GENERATE

INFLUENCE

AND

FOR

US…

ROBIN8

GENERATE

INFLUENCE

INFLUENCE

HAPPENS

ACROSS

THE

PURCHASE

CYCLE.

ROBIN8

GENERATE

INFLUENCE

NOT AT

EVERY

TOUCHPOINT,

BUT AT EVERY

INFLUENCEPOINT

ROBIN8

GENERATE

INFLUENCE

ROBIN8

COMBINES THE

ART & SCIENCE OF

BRAND STRATEGY,

IDENTITY, AND

NARRATIVE WITH AI

to generate

consistent and unique,

distributed and integrated,

fresh and familiar

digital brand influencers

that drive business 24/7.

ROBIN8

GENERATE

INFLUENCE

HOW IT WORKS

PROBLEM IDENTIFICATION

Before recommendation solutions, we first define what the problem is.

BRAND STRATEGY

Whatever virtual influencers we recommend, they must be trained on the brand strategy.

BRAND IDENTITY

While virtual influencers will have unique personalities, they will be rooted in the brand’s identity.

BRAND INFLUENCER

Guided by brand strategy and identity, we construct a unique character to represent brand along path.

BRAND EXPERIENCE

While influencers have tasks to perform, they will also have distinct experiences to impress customers with.

ROBIN8

GENERATE

INFLUENCE

INSURING SUCCESS

STRATEGY-LED

Every decision and action is guided by a clear understanding of goals, environments and strengths.

RESEARCH-INFORMED

All decisions are informed by consumer, category, competitor and company research and analysis.

AI-DRIVEN

AI is used to do research, accelerate learning, and improve responses throughout the process.

INFLUENCER EVALUATION

Evaluating resonance, distinctiveness and authenticity of influencers through qual and quant methods.

INFLUENCER MONITORING

Continuous monitoring and optimization of influencers across influence-points.

ROBIN8

GENERATE

INFLUENCE

The team.

Milo Chao

25 year veteran of strategy and advertising industry

Miranda Tan

23 year veteran of Public Relations and Social Media Marketing

ROBIN8

GENERATE

INFLUENCE

AI EXPERTS

David Aaker

Branding Expert

Richard Thaler

Behavioral Economist

Robert McKee

Master Storyteller

ROBIN8

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