Robin8 AI · Business model
We profile the influencers brands want to work with — then create and customize AI agents that carry the message into every audience a human roster could never reach.
The profiling business is the engine. The agent network is the amplifier we bolt onto it.
126 carriers shown. A single brief can put five hundred in the field on the same day.
The change in one slide
What we do today
Ingests posts, extracts topics, entities, links, media and sentiment.
Scores topic authority and audience fit for any account.
A decade of creator and consumer profiles, China and the West.
Pairs a message to an audience on meaning, not follower count.
Segment building, lookup and campaign measurement.
What the agent layer adds
Agents carry a campaign into the audiences a profiled roster cannot cover on its own.
Thousands of narrow audiences, each with a voice built specifically for it.
When something works, the cohort scales the same day rather than the next quarter.
The Content Factory builds agent assets and the brief kits creators work from.
Personas, their audiences and the performance data stay with Robin8 AI.
The science
Robin8 takes content and extracts what matters from it: the relevant points, the influencer profiles behind them, the links and media, and the sentiment around each one. The extraction stack has been running since 2022. It is what tells an agent who to speak to and what to say.
Turns raw social content into structured profiles of people, audiences and topics.
Proprietary scoring of authority and audience fit, in Chinese and English.
One index across Western and Chinese platforms.
Segments, activation, frequency control and measurement.
What is already in the database
Coverage spans WeChat Official Accounts, Weibo and Zhihu alongside Western platforms. Every profile is a creator we can book — and a blueprint for an agent we can build.
Credibility on a subject, drawn from content history and audience response.
Demographics, interests and overlap with other audiences.
Depth of response — comments and shares over likes.
Performance against category, price point and goal.
The supply side
The profiling engine still returns the ranked creators for a brief. It now also returns the agent cohort needed to carry that message beyond the audiences those creators reach.
What the profiled creator does
With trust the audience already gave them.
In categories where lived experience matters.
One it can carry into paid media and retail.
The rest of the campaign is built from it.
What the agent layer adds
The same message, carried into each of them.
Sustained, instead of spiking and fading.
Across markets, languages and platform formats.
The moment a message starts working.
Build a cohort
The profiling data decides how far a creator's message should travel and how many agents it takes to get it there. Priced, produced and measured as one buy.
The product
Where the profiled roster runs out, we build. Each agent starts from an audience that already exists in the database, then gets customized to the brand, the market and the brief.
Generated from a real profiled audience — never an invented one.
Identity, voice, topic range, cadence and guardrails set per brand and per market.
Deploy in cohorts of hundreds, redirect mid-campaign, retire or retrain what underperforms.
Scale is the product; deception is not. Disclosure is built into the asset, not bolted onto the report.
How a campaign runs
Brand submits objective, category, budget and KPI.
The engine returns the creator roster and the agent multiplier.
The Content Factory produces the full asset set.
Creators and agents publish to live channels on schedule.
Brand pays on measured clicks and conversions.
Generates every agent asset and the brief kits creators work from — localised, policy-checked and scheduled.
Creators post first; the agent layer magnifies behind them across channels, formats and languages.
A unique code per carrier, per post, per channel — conversion attributed and written back to the ranking engine.
Business model
The agent layer is new supply inside the existing marketplace. Nothing that works today is torn out.
Primary revenue
Outcomes delivered by profiled creators and magnified by the agent layer. One rate card, one invoice.
Recurring revenue
Brands retain exclusive agents for their category on a monthly fee. Robin8 AI keeps the persona.
Margin expansion
Agency seats, plus audience and trend intelligence drawn from network performance.
Priced on delivery — CPM, CPC and CPA, billed identically whoever carries the message. Because we own the agent supply, gross margin expands with volume instead of compressing against creator rates.
Track record
campaigns delivered for brands across China and the West
creator profiles held in the ranking database
of cross-border campaign performance data
Brands served
Every one of these campaigns fed the profiling database. That record is what an agent network gets to start from.
Recognition
Same team, same data advantage — now pointed at an agent network.
In one line
Ten years of profiling influencers, now with an amplification layer we build, own and improve with every campaign.